Selfridges today unveils plans for Project Ocean, an inspiring initiative that challenges the public to imagine a world with “no more fish in the sea” which, given the current situation, is a real possibility. Project Ocean is spearheaded by Selfridges Creative Director Alannah Weston, working in partnership with the Zoological Society of London (ZSL). Selfridges is collaborating with campaigners to use its trademark high-energy creative marketing approach to increase awareness, inspire changed consumer habits and raise funds. Running from 11 May – 12 June, the project is both a celebration of the oceans and a forum for conservationists to issue an urgent public wake-up call to address issues of sustainability, overfishing and marine protection.
Driven by the unthinkable prospect of the world’s major fisheries collapsing by 2050, the London store has given itself over to leading international marine protection campaigners and 22 environmental NGOs, as well high profile activists from the worlds of art, fashion, culinary arts, and entertainment.
Project Ocean will take over the store on a scale never before seen at Selfridges. From its iconic windows, façade and atrium, to The Wonder Room, foodhall and restaurants, the London store will transform itself in homage to the ocean. For five weeks, Selfridges’ Ultralounge will be the epicentre for Project Ocean activity, including world-class talks on the most pressing issues related to our oceans. There will be film screenings, NGO workshops, and Guerrilla Science for families. On Friday evenings, the Ultralounge will emerge as the Dive Bar, hosting musical acts and performances as a means to raising awareness and showcasing up and coming talent.
Project Ocean will culminate with the GLOBE World Ocean’s Day summit on 8 June, the United Nations-recognised global day of observance in celebration of our oceans and the vital impact it has on our lives. Held for the first time in a non-traditional, public location, GLOBE 2011 will welcome heads of state, ambassadors, dignitaries and MPs alongside NGOs and activist organisations to examine, workshop and revise The Common Fisheries Policy amongst others.
If you are in the area at any time please do take the time to go and support their endeavour – it is a worthwhile cause and one, especially those of us passionate about food and our environment, should take an interest in.
